The National Association of Realtors Code of Ethics

The National Association of Realtors requires members to adhere to a code of ethics. This includes ensuring that contracts are spelled out for both parties, keeping entrusted money in a separate account, and abiding by the law.


Real estate agents know the nuances of their market, which helps them guide buyers and sellers through the process. They also have connections with other professionals and previous clients. Contact Savannah Realtors for professional help.

Real estate agents and brokers rely on a foundation of public trust to conduct business. Breaching or disregarding the real estate Code of Ethics undermines that trust and can damage your career. The Code of Ethics is made up of 17 articles that govern a variety of aspects of real estate transactions.

The most important aspect of the Code of Ethics is that it focuses on your client’s best interests. You are required to treat all parties fairly and honestly, and provide accurate information about properties and the transaction process. In addition, you must maintain confidentiality regarding your client’s personal and financial information. You also must disclose any interest you have in a property to clients.

Professionals take their work seriously and strive to learn. This doesn’t just mean accumulating CE credits, but attending knowledge-based meetings and conferences. You must have a good grasp of licensing law and Realtor(r) ethics, but more importantly, you must seek out new knowledge to enhance your effectiveness and the service you can offer your clients.

Realtors(r) are also respectful of other professionals and clients in the industry. They avoid demeaning comments about other real estate professionals to their clients and customers, and refrain from interference or disparagement of the work of other professional services providers, such as appraisers, inspectors, lenders and attorneys.

The National Association of Realtors(r) has created a brochure called Pathways to Professionalism that addresses issues of courtesy and etiquette for real estate professionals when dealing with clients, customers and their peers in the industry. While not as stringent as the Code of Ethics, it serves to remind members what it means to be a professional and reinforces what sets real estate professionals apart from other industry professionals.


You might wonder why the word Realtor is always capitalized, but it’s more than just a typo or overzealous autocorrect. It signifies a commitment to uphold the NAR Code of Ethics, which elevates professionalism and builds trust between agents and clients.

When you’re looking for an agent to guide you through your home buying or selling process, consider finding one who has local experience, a firm understanding of real estate contracts, and excellent communication skills. They should also be able to work well with other vendors, such as mortgage lenders and title companies.

If you’re a seller, look for an agent who can help you set a realistic listing price, suggest upgrades that will add value and boost your home’s curb appeal, and advertise it via social media and online channels. Buyers, on the other hand, can benefit from an agent who understands their needs, listens to what they say about homes they like and don’t like and who will help them navigate negotiations.

Real estate isn’t a walk in the park, and problems often arise that require problem-solving skills. When things don’t go as planned — maybe a home inspection uncovers an issue that requires renegotiation or a buyer’s loan falls through — you want an agent who is experienced and can think on their feet.

Some agents have their own brokerages, while others are part of larger firms. Regardless of who they work for, you should ask about their track record in the current market and how many properties they’ve sold recently. They should also be familiar with local trends and pricing to better understand the area in which you’re interested in purchasing or selling a home.


When real estate agents interact with clients, they must be able to communicate effectively. This includes the ability to listen carefully and respond in a timely manner. It also involves ensuring that all aspects of the process are clearly explained to their clients.

Realtors often have a variety of clients, each with unique needs and requirements. It’s essential to understand how each person prefers to be contacted so that you can tailor your communication style accordingly. For example, some people may be comfortable communicating by phone, while others are more responsive to emails or text messages.

Effective communication is especially important when working with new leads. Prompt responses are vital to keeping buyers from contacting other agents and to build trust. It’s also important to keep clients updated on the progress of their sale or purchase. This helps to alleviate stress and anxiety for both parties, as well as ensures that all necessary steps are taken in a timely manner.

One way to improve your communication skills is to practice with friends and family members. This will help you become more accustomed to listening carefully and responding to feedback in a timely manner. It’s also important to learn how to read non-verbal cues to understand what the other person is really saying.

To boost your customer retention, Ariosa recommends getting in touch with your agents at least five times a day. She says it’s important to congratulate them on a sale or listing, check in if they haven’t visited the office in awhile, and to offer condolences when needed. In addition to boosting retention, this practice will show your agents that you value them as clients and helps foster a positive work environment.

Negotiation Skills

A real estate agent’s negotiation skills are critical for ensuring successful and satisfying transactions. They must be able to negotiate prices, terms, conditions, and more on behalf of their clients, as well as navigate competitive markets and complex emotions. This requires effective communication and strong problem-solving abilities to create positive bargaining environments and secure favorable outcomes.

One of the most important negotiation skills is assertiveness, which means standing up for your client’s interests while remaining calm and professional. You also need to be flexible, as negotiations often take time and can have unexpected challenges. For example, if a seller wants to sell their property quickly or is looking for a specific profit margin, you may need to modify your negotiation strategy accordingly.

Another crucial negotiating skill is the ability to understand your client’s motivations and priorities. This helps you identify potential areas of compromise and guide them toward a mutually beneficial deal. For instance, if a buyer is looking to buy an investment property at a low price, you can suggest alternative financing options that meet their budget.

Finally, you need to be well-versed in market trends to support your negotiations. This includes having a thorough understanding of comparable properties, recent sales data, and local real estate market conditions. This knowledge gives you a solid base of evidence to back up your arguments, whether you’re advocating for higher or lower selling prices or negotiating inspection results or repairs.

A good realtor must be able to handle objections and counteroffers during a negotiation. This requires active listening, empathizing with the other party’s concerns, and presenting creative solutions. It’s also essential to have a backup plan in case negotiations go awry.

Market Knowledge

Market knowledge is a crucial component of real estate success. It encompasses a variety of factors, including market trends, customer behavior, and property valuations. To develop your market knowledge, regularly read industry publications and attend real estate seminars or workshops. You can also use online resources and databases to stay up-to-date with local market data.

It’s important to balance market knowledge with people skills, which are critical for building a successful career in real estate. During client interactions, use your market insights to guide communication and negotiations. This helps you avoid misunderstandings and build trust among your clients.

In addition to analyzing market trends and property values, Realtors use their market knowledge to determine the best marketing strategies for attracting new customers. For example, they can create online tools that allow prospects to explore local real estate market data, compare neighborhoods, and estimate property values. These innovations engage users and position Realtors as valuable resources in their real estate journey.

Another way to increase your market knowledge is to get out and explore your area. Visit local businesses, drive through neighborhoods, and check out local events. You can also build your reputation as a real estate expert by sharing market data in social media and blogs.

Market knowledge is also important for guiding your pricing strategies. By understanding market trends, you can recommend competitive prices that attract buyers while ensuring sellers receive fair value for their properties.